My personal interpretation of these wise words of wisdom from quality management guru W Edwards Deming is as follows:

- a process always entails a start-point, an end-point and a developmental path of transitory points in between, with the end in mind;

- that's to say, we should know where to start and how to start, and naturally, where and how to complete the requisite task(s);

- this forward trajectory gives us the opportunity to plan ahead, act accordingly, observe closely and reflect constantly, what we have set out to do;

- we just stay focused on our strategic objectives, but remain flexible in our tactical execution;

- knowing and understanding - the ability to articulate - the process is the vital key to operational success;