"Innovation almost never fails due to a lack of creativity.
It's almost always because of a lack of discipline."
~ The new book, 'Ten Types of Innovation: The Discipline of Building Breakthroughs', by Larry Keeley;
In fact, as I recall vividly, this is one of the salient points of uber guru Peter F Drucker when he wrote 'Innovation and Entrepreneurship' back in the 80's.
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