It's self explanatory!

THE ABILITY TO ANTICIPATE THE FUTURE PROVIDES THE BIGGEST COMPETITIVE ADVANTAGE

Interestingly, author-filmmaker-futurist Joel Arthur Barker, has exhorted this line of thought as far back as the 80's, when he wrote his magnum opus, "Discovering the Future: The Business of Paradigms".

In fact, he highlighted two other important forward-thinking aspects: the quest for excellence and the pursuit of innovation.

That was my nascent entry into future studies.