PRAGMATIC INSIGHTS FROM THE EXPERTS

"An idea can never be the best arrangement of available information." 

This elegant quote came from the late Dr Edward de Bono, often regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill, and progenitor of  the popular 'Lateral Thinking' methodology.

Also, this astute observation of his is often referred to as:

'de bono's First Law'

He  had argued that:

1) one cannot regard any idea as absolute as there is a need to try to restructure an idea in order to get a better one;

2) the arrangement of information is only one of several alternatives;

3) because the current arrangement of information can never make the best use of available information, it is necessary to try to restructure to bring the arrangement up to date;