Here's a quick excerpt from Dilip Mukerjea's new book, Visual Magic for Business Brain Capital Creation:
THE VALUE OF VISUAL THINKING IN GOVERNANCE, BUSINESS, AND EDUCATION
As the challenges we face become more complex, visual thinking is emerging as an effective strategy to help us to solve them. Here are some initial and immediate benefits that we gain from visual thinking:
1. EXTRACT CLARITY FROM CLUTTER: Moving from Complexity to Perplexity to Clarity
A blizzard of words in pedestrian official documents can concuss the average analyst. In order to exterminate the confusion, the primary process must be to
| take a panoramic view of what needs to be scrutinised, just to get a quick feel of the document
| recognise, and mark the key words, and topic sentences, paragraph by paragraph
| convert the key works and themes into simple images
| link the images with a logic that shows the flow of what connects to what, and why
| create a visual map of your preferences one page, to represent the gist of the theme being addressed
VISUAL MAPS reduce complexity, accelerate learning, extract clarity from clutter, convert extensive information into intensive insights, recognise design beneath disorder, and are ideal for note-taking and note-making via interaction with oral and printed information.
2. ENVISION AND COMMUNICATE IDEAS AND ASPIRATIONS
In order to transport what you wish to communicate, you must create a mind-to-market conveyor belt that can depict the essence of your pitch; you need to break the idea down into its essential basics:
* Here’s what it is:
* Here’s who it’s for:
* Here’s whom we compete with:
* These are the benefits to you:
Visual thinking complements your words and with a pitch configured in this manner, it energises and amplifies your ability to communicate what you have envisioned. It shows how to enact strategy conception and development, and then its successful execution. This way, you have taken your great idea and been able to sell it to people who can support, fund and help to nurture it.
3. EXPEDITE DECISION-MAKING
Visually representing a challenge helps us to deconstruct it and understand the factors and issues that make it up. The use of simple imagery helps us see the anatomy of a situation or scenario. This process can be done manually or on a computer; I prefer using both approaches, as computing horsepower helps us to make better, more informed decisions, faster, but the manual approach enables us to immediately squiggle, sketch, and scribble, our free-floating thoughts and feeling, before they get hijacked by short-term memory.
4. CATALYSE GLOBALISED DISTRIBUTED TEAMS TO BECOME AGILE, ADAPTABLE, AND EFFECTIVE
By harnessing the magic within evolving digital technology, individuals and teams are interactively exposed to instant visual contact with one another and with their projects. This slashes the learning curve, obliterates confusion, and enables rapport to be established between elements from diverse cultures, and disciplines. The benefits that accrue are felt rapidly via accelerated decision-making and action-taking.
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