This phenomenon is best captured by what Prof. Don Sull of the London Business School has had termed elegantly as "active inertia".
In lay terms, it's just "unproductive busyness"!
Just as Tony Robbins is fond of saying:
A constantly evolving array of tools, templates, tactics, techniques & tips to turbo-charge your creativity & innovation, personally, professionally & organisationally, with specially dedicated contributions from Dilip Mukerjea, Learning Chef & Braindancer
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