PURPOSE:To help you imagistically integrate an entire scenario of ideas and plans. One view gives a complete overview; you see the sequence as well as the gestalt of your ideas.
There is a story about Walt Disney that I came across in the writings of Mike Vance and Diane Deacon.
Disney was in St. Joseph’s Hospital at Burbank, California. A journalist, knowing that these were Walt’s final days, had been persistent about interviewing the great man.
Unfortunately, the hospital’s nursing staff had repeatedly thwarted his efforts.
Eventually, the night before Walt passed away in late 1966, the reporter finally gained entry into the room. Walt was naturally very weak, and could barely speak above a whisper. He thus requested the man to lie down on the bed beside him, so that he could whisper into his ear.
Lying beside one another, the next thirty minutes were spent with Walt referring to an imaginary map of Walt Disney World on the ceiling above his bed.
As Vance and Deacon state: “Walt pointed out where he planned to place various attractions and buildings. He talked about transportation, hotels, restaurants and many other parts of his vision for a property that wouldn’t open to the public for another six years.”
What a way to live, fuelled by a powerful vision. Death was just a formality, because Walt would live on in his magnificent legacy.
The 10 Beliefs at the Heart of The Disney Methodology
1. Every member within an organisation must be encouraged to dream. Dreams are the reservoirs of creativity, and everyone should feel free to tap into them at any time.
2. Be resolute about your beliefs and principles.
3. Treat your customers like guests.
4. All employees should receive appreciation through various means: support, empowerment, and rewards. You can then never pay them enough, for they will give of themselves freely.
5. Cultivate long-term relationships with key suppliers and partners.
6. Innovative ideas need to be nurtured, and brought to fruition; dare to take calculated risks.
7. Keep learning, incorporating new knowledge in your work; remain in alignment with the company culture.
8. Match long-term vision with short-term execution.
9. Use the storyboarding technique to solve planning and communication problems.
10. Pay close attention to detail.
Adapted from: Capodagli & Jackson, 'The Disney Way';
[To be continued in the Next Post. Excerpted from 'Surfing the Intellect: Building Intellectual Capital for a Knowledge Economy', by Dilip Mukerjea. All images in this post are the intellectual property of Dilip Mukerjea.]
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