For the fun of it, I just like to call it 'What's My Line?'.
However, in reality, the sequence actually represents a very powerful idea generation technique.
What technique is that?
SUBSTITUTE

CONNECT

COMBINE

ADAPT

ADOPT

ADJUST

ABSORB

MODIFY

MAGNIFY

PUT TO OTHER USE

ELIMINATE

REVERSE

REARRANGE

RECYCLE

If you are still at a loss, please proceed to this link to get the correct answer.
[All images in this post are the intellectual property of Dilip Mukerjea.]
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