Frankly, it's actually the paradigm you hold steadfastly within the vast and powerful real estate lobed between your two ears, for it controls your perception, use of time, logic, creativity, productivity, effectiveness, innovation and even your ability to make money. It has almost exclusive control of all your habitual behaviour.

Undoubtedly and unfortunately, it's embedded within the subconscious part of your mind. It either works for you or against you. The choice is yours.

The head honcho of the Proctor Gallagher Institute Sandy Gallagher sums up best:

"There's a very real enemy you're dealing with - we're all dealing with - one that's strategising against you, holding you tightly bound to the comfort of your current results - your paradigm!"

Change your paradigm, change your life.