A handy guide!
Friday, September 30, 2022
Just sharing some vital lessons from a segment of the Star Wars movie, The Empire Strikes Back:
Thursday, September 29, 2022
Here's another excerpt from Dilip Mukerjea's new book, BrainTales: From Imagination to Imprint:
How to Craft a Book
You have at least one story within you .
Since there can never be anyone else like you, your story is unique. Write it.
Do NOT say: “I hope to write a book one day.” or “I wish I could write a book.” or “If only I could be an author.” Wishing and hoping will never make you realise your dreams. Be bold. Say: “I A M writ ING ! ” (Yes, ‘am’ and the –ing ending are deliberately in red capitals! You should stay in the ‘present continuous’ tense! Anything else will tempt you to procrastinate!). It begins with a flame…then rages into a bonfire within your chest. Follow just one rule: don’t bore your readers.
Your theme could be anything that desires to gush out of your soul! A story, an exposition on a pet topic, your autobiography, fact, fiction, or fantasy, it matters not. Know that real life is often less believable than real fiction! Write your book, then check it several times. Make several copies of your manuscript. Get people you know, and don’t know, of all ages and persuasions, to read your work. Get them to critique away; every observation is an opportunity for you to improve your writing.
Whilst your manuscript is being critiqued by all and sundry, put your copy away for several weeks. Incubate. Marinate. Cogitate. Then read it right through, asking:
* Have I started memorably? Will my first paragraph, or the first page, grab the reader’s attention? Thus, have I done enough to impel the reader to keep reading?
* Have I managed to sustain the initial fascination with my book? Is my eloquence engaging; my treatment of theme provocative; my thought design stimulating?
* Every few pages, have I upped the tempo, or changed pace so as to keep the reader happily challenged?
* Is there enough reach and richness within the material to appeal to a broad cross-section of readership? Would peoples of diverse interests and disciplines find my work informative, communicable, and entertaining?
* Have I ended memorably? Will my last paragraph, or the last page, grab the reader’s attention? Thus, have I done enough to impel the reader to want to keep reading? Or pondering? Or wishing for more of the same, only more? And more?
If the answer to each of the above questions is “YES!” you should now have a manuscript ready for submission to publishers. Your manuscript could also accompany a ‘book prospectus’. The publishing domain is a blizzard of activity; today’s high-tech high-velocity operations keep editors and agents on their toes. If you are a first-time author, they would often not be willing to assess your potential purely on the basis of an outline and sample. Give them your completed manuscript. Project confidence, and exhibit competence.
Then, go back to what your readers will have first-contact with:
(a) the title
(b) the theme
(c) the cover design, front, side, and back (people do judge a book by its cover!).
• Have you selected a title that will demand attention? Via a combination of existing words, or a configuration where you have created a brand new set of letters or words. Do you have a powerful subtitle to complement the title?
• Have you ensured that the cover design matches the title and theme of your book? Can it be seen from a distance? Even the spine of the book must claim attention, or else it may be lost in the ‘bibliomass’ within large bookstores.
These considerations are usually decided in discussions with the publisher, unless you have opted to self-publish. I find it best to start with a provisional title and cover…it keeps me focused and undeterred by deadly deadlines. The final cover design can be done after the manuscript pages have been sorted out.
This is an excerpt from Dilip Mukerjea's new book, BrainTales: Imagination to Imprint:
THE 5C’S OF CRAFTING A COMPELLING STORY
1. Connect
This stage of the story structure is about creating an emotional connection with your audience. Emotion trumps rationality when push comes to shove. If you do not tap into your reader’s emotions—that layer below the surface—engagement is impossible. The aim here is to make a STAR START!
2. Challenge
The second part of the story structure is about highlighting a common pain point or challenge your audience is facing – with the goal of helping them overcome that challenge by the end of your story.
So get to REALLY know your audience. What are their goals, dreams, and desires? How can you help your readers move towards them? What about their fears and problems? Your writing should appeal to many but talk directly to only one person. Make them feel special. Highlight a core problem your audience has, and articulate how you (or your characters) were once burdened with the same challenge.
3. Conflict
You want to establish the opposing forces that contribute to a less-than-favourable outcome for your audience. Use vivid details at this stage so your audience resonates with the characters in your story. Walk them through the worst parts of the problem they are trying to solve… All of the nasty symptoms and side-effects.
What has stopped them from overcoming this challenge in the past?
What are the competing priorities in their life that have held them back?
How does it FEEL when they do not overcome this challenge?
Hop back and forth between the challenges, excuses, and hurdles to them achieving their goals. And compound it all with the desire to reach another destination. Provide glimmers of hope along the way…
4. Conquer
Now it is time to provide some hope. Show your audience how the characters have overcome the struggle presented. Give them the feeling that a positive outcome is possible.
As the story develops, take your audience on a journey from “close to giving up” all the way through to the results, feelings or accolades that your characters achieve on the other side. You are putting your readers in the shoes of your characters, and making them feel like the solution to all their problems is in their hands.
By this stage of your story, the reader is so emotionally bought into your character’s journey. They visualise themselves conquering their problems and achieving their goals.
What results or examples can you provide to ride this message home?
Do not hold back. Convince your reader that everything is possible and glory is much closer than they first thought.
5. Conclude
Deliver a resolution to the challenge, ending on a positive message the audience can take away. This is usually one part of a larger solution. (Especially if you are using storytelling to sell something.)
But your job is not quite done.
You need to guide your reader on to their next step. What is the very next thing they need to do to start the all-conquering journey themselves?
Is there somewhere they should visit? What other resources would be helpful? Where can they get help or inspiration?
Stories will help you break down barriers and eliminate the sea of noise your readers are exposed to. The more personal you can make the experience, the greater the connection will be, and the better your results. It is your job as a writer to evoke emotion and connection very early in your story, otherwise, no one will read on.
But that is not enough.
If you truly understand your audience, your story will create a visceral experience that magnifies a core challenge and creates a feeling of mental conflict.
Until you resolve this conflict and empower your readers to conquer their demons, the story isn’t complete.
Every step of the way, you are guiding your readers on a journey, an experience and an adventure until finally, you tell them exactly what they should do next.
Keep your readers hooked for as long as you can, but when the time is right, hand over the reins and let others tell the story for you. The aim now is to make
a STAR FINISH!
Yep! To me, the last part - bias for action - actually makes all the difference!
I have had been collecting and collating elegant quotes and/or fine witticisms ever since I was a young teenager in the late fifties, and my favourite reading companion was the Reader's Digest (besides comics and graphic novels), which actually started my ball rolling!
To me, most of them serve as "compressed wisdom"!
Wednesday, September 28, 2022
The Power of Vision
In the words of author-filmmaker-futurist Joel Arthur Barker:
"... A positive, inspiring vision is one thing all successful organizations have in common.
Having a positive vision of the future is the most forceful motivator for change… for success, that companies, schools, communities, nations, and individuals possess."
Tuesday, September 27, 2022
As I read, I recall vivdly this elegant quote from Kofi Annan, Ghanaian diplomat who served as the seventh Secretary-General of the United Nations:
"I am not afraid to dream. You first have to start with a dream. Build your castles in the air and give it foundation.
Without a dream, you are not going to get anywhere."!
Tony Robbins shares a very elegant insight:
"BUSINESS is a SPIRITUAL GAME. As a business owner or entrepreneur, it is your opportunity to do more for others than anybody else — in whatever area or industry you’re in.
Emiliano Valcanover of the Official Tony Robbins Community FB Group shares this interesting insight:
Frankly, I have never invested in a coach (this is not to imply that getting a coach is not a good option), but I have had taken wise heed of what Tony Robbins has asserted back in the early nineties:
My response to a picture posed in the Ultimate Breakthrough 2022 Challenge Original Tony Robbins Community:
The best way to look at this scenario as Tony Robbins puts it, is to consider the Pareto Law or better known as the 80:20 Rule.
What Dr Maxwell Maltz had asserted below is absolutely true!
Here’s a quote that is particularly insightful and motivating:
I like to highlight a very inspiring - and deeply insightful - quotation from Tony Robbins: