BE DISTINCT, OR BECOME EXTINCT: DIFFERENTIATE YOUR OFFERINGS

[continued from the Last Post.]

[My personal musings, inspired by Page 4 of 'The Brainaissance Program of iCAPitalism Seminars with... The World's Most Powerful Learning Systems for... The Learning Economy', by Dilip Mukerjea.]

I believe it was corporate skunk Tom Peters who first came up with the 'distinct or extinct' mantra way back in the nineties.

Since then, many other authors or consultants have rode on it to distill various ideas & strategies for readers or clients to create distinctions &/or differentiate offerings.

Interestingly, while preparing for this blog post, I came across an amusing challenge, as appended below, from a personal branding expert, who has signed himself off as 'iMicrobrand' in the 'Small Business Online Community' forum:

He has posed the question:

How do you find out if you are Distinct or Extinct?

& has suggested:

1. Open your browser and type in your name;
2. Observe how many times your name appears;

He has added further:

"How many times did you come up?

Are the results connected to what you want the world to know you for?

If you are not populating the natural means by which people are finding your products and services today, then 9 times out of 10 you are not properly branded!!

This small oversight could cost you literally thousands of dollars."

Wow! Give it a go with your own name. Meanwhile, I have already done mine, using my Copernic Agent Pro. My personal response to the search findings: exuberant & exhilarating!

What do you think, as you ponder over your own personal experience with the foregoing exercise, & at the same time, over Dilip Mukerjea's exhortation via his imaginal picture?

Meanwhile, I like to leave this wonderful quote from the Grande Mademoiselle Coco Chanel as food for thought:

“In order to be irreplaceable, one must always be different.”

[By the way, I have traced the personal branding expert, iMicrobrand' to Vincent Hunt of Sapien Harbor, a US-based Personal Consultancy specializing in helping individuals & companies think differently. I like his tagline: Rethink. Redefine. Reinvent. Many thanks, Vincent, for your sharing.]

[to be continued in the Next Post.]