"Objections are expressions of interest," said Zig Ziglar.
If people do NOT object to your creative idea, they may NOT be engaged enough to think about your ideas. Successful innovators appreciate objections because they demonstrate that people are engaged in thinking about proposed ideas.
If you get no objections, you may not have much engagement. Successful innovators also "anticipate" potential objections and prepare responses to those objections in advance.
According to Gerald Haman, founder & president of Solutionpeople, the '10 Most Common Objections' are easy to anticipate. You've heard them before, and here is his list:
Objection #1-PRICE
“We don’t have a budget for this”
“Your competition is cheaper”
Objection #2-TIME
“The timing isn’t very good”
“Let’s discuss this later”
Objection #3-INTEREST
“I’ll get back to you if I’m interested”
“You’ll need to talk to somebody else”
Objection #4-NEED
“I don’t need it”
“My situation is different”
Objection #5-RISK
“It’s too risky”
“My reputation is on the line”
Objection #6-CHANGE
“I don’t need to change”
“The change may not be an improvement”
Objection #7-QUALITY
“It won’t work”
“The quality is poor”
Objection #8-IMAGE
“It doesn’t fit our image”
“We do things differently around here”
Objection #9-TRUST
“I need to think it over”
“I want to do some more research”
Objection #10-APPROVAL
“I want to talk to some other people”
“I need some more information”
As an exercise, Describe How You or Others Might or Should Address these Objections.
You can download a FREE "Objection Anticipation" Worksheet created by Gerald Haman that includes Zig Ziglar's quote by clicking HERE.
[Gerald Haman is also the creator of the pocket innovation tool known as 'Knowbrainer', which is the precursor to the earlier version known as 'Pocket Innovator'. During the early nineties, the 'Pocket Innovator' was sold at my retail store.]
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