"Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,we see genius.
Because the people who are crazy enough to think they can change the world, are the ones who do."
~ from an advertising slogan of Apple Computers during the late nineties (up to about 2002);
[The one-minute television commercial (supplemented by print & billboard ads) featured black & white video footage of significant historical people of the past, including (in order):
Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso.
The condensed version of the free verse poem was narrated by actor Richard Dreyfuss.
The commercial ended with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.]
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