Saturday, May 2, 2009
INNOVATING INNOVATION
A 3Cs strategy can serve as a foundation for shaping opportunities to create significant value:
Consider, Create, Consolidate.
- Consider what to focus upon;
- Create possibilites out of your focal options, via smart techniques;
- Consolidate the decisions and actions that emerge from your considerations and creations;
They integrate strategic, operational and organisational initiatives into pragmatic skills to deliver near-term performance improvement and longer-term capability building.
Today, most of the world’s brilliant people aren’t members of any single team but are distributed all over the planet in diverse institutions.
Increasingly, innovations occur at the interstices between different disciplines — between, for example, biotech and nano technologies, genetics and robotics, information and telecommunications.
Organisations need to find ways to leverage the disparate intellectal assets of people who see the world differently and who use unique tools and methods. Such people are likely to work both in different disciplines and in different institutions.
Discovering and leveraging successful ways to work with them will lie at the heart of innovating innovation.
Today’s computers have the power to simulate massively complex, nonlinear systems, coupled to phenomenal visualization techniques; they enable the customer to be brought ever closer to the design process.
Two principal sources of learning are: ‘learning by doing’ — via actions and interactions, and ‘learning while waiting’ — what is discovered from markets during product development.
Keep learning in both modes, so as to stay current, creative, and competitive.
[Excerpted from the 'Catalysing Creativity' edition of The Braindancer Series of bookazines by Dilip Mukerjea. All the images in this post are the intellectual property of Dilip Mukerjea.]
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