WHY THE NEED FOR CREATIVITY?

Dilip Mukerjea writes in his book 'Taleblazers: Imagination to Imprint':

"Ideas built the pyramids of Egypt, the gardens of Japan, the cathedrals of Europe. The megacorporations like Disney, Microsoft and Sony were propelled into existence by the high-octane component of ideas.

NO IDEAS, NO FUTURE!

Never before in the history of the human race has there been a period such as now... where ideas have been recognised as the prime component of Intellectual Capital, the new currency of commerce.

Today's winners emerge ONLY from with creative organisations. They are distinguished by their superiority in being more productive, effective, efficient, and agile.

Their capacity for thinking in new ways about old probelms, empowers them to outperform their competition. In the final analysis, they have no competition!

The vital catalyst for creating wealth, excitement, and fun is... CREATIVITY!

Points to Ponder:

- How creative are you?

- Can you afford NOT to do anything about it? If NO, why NOT?

- As Dilip puts it, "Creativity is the crucial variable that transforms knowledge into value". How best can you do about it?

- As Dilip often exhorts in his writings, "Innovation is the bridge to the Future!". What's the connection with Creativity? How would you chart your course in order to leverage on both?

Please stay tuned!