Here's the link to a fascinating article, entitled 'Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars', from 'Fast Company'.
You can read the article first, & then watch the video clip as appended below.
My immediate reaction or takeaway is how can we use the technology to enhance webinars.
Friday, February 25, 2011
MAXIMISING MARKETING WITH NEUROSCIENCE
Labels:
Neuromarketing
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