FROM DILIP MUKERJEA

"Genius is in-born, may it never be still-born."

"Oysters, irritated by grains of sand, give birth to pearls. Brains, irritated by curiosity, give birth to ideas."

"Brainpower is the bridge to the future; it is what transports you from wishful thinking to willful doing."

"Unless you keep learning & growing, the status quo has no status."

Friday, February 25, 2011

MAXIMISING MARKETING WITH NEUROSCIENCE

Here's the link to a fascinating article, entitled 'Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars', from 'Fast Company'.

You can read the article first, & then watch the video clip as appended below.



My immediate reaction or takeaway is how can we use the technology to enhance webinars.

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