Innovation strategist & marketing expert Idris Mootee, writing in his 'Innovation Playground' weblog, shares his experience from the field through his insightful presentation, '10 Lessons of Innovation':
1) A big part of innovation is about selling, not just inventing;
2) Innovation needs brainstorming & brainstorming needs rules;
[IDEO's Rules: Defer judgement; Build on the ideas of others; Only one conversation at a time; Stay focused on the topic; Encourage wild ideas;]
3) Creativity is not innovation. Innovation is built upon creative assets;
4) There is no clear path or clean solutions;
5) Innovation occurs at the intersection of previously unconnected & unrelated planes of thought;
6) Innovation is like fencing. You need to learn to fight like a gentleman;
[Innovation happens when people respect each other but fight crazy over their ideas.]
7) Innovation requires a few grumpy people;
[They are good at finding flaws & better at pulling the plug & stopping organisations from throwing good money on bad stuff.]
8) Innovation requires its own visual verbal lamguage;
[A picture or sketch speaks a thousand words. Thus, a visual journal allows you to think about your ideas from various angles & fosters clarity of thought.]
9) Prototype a lot; fail often & fail early;
10) Money should never come first;
If you have enjoyed reading this piece, I recommend readers to go to this link to read his other piece, 'Use The Next Six Months To Invest In Innovative Capacity & Strategic Agility'.
I like his Spitfire analogy for speed & agility - it reminds me of the great war movie 'Battle of Britain' in the sixties.
Saturday, August 8, 2009
10 LESSONS OF INNOVATION
Labels:
Idris Mootee,
Innovation
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