Continuing from an earlier post:

Just sharing the entrepreneurial wisdom of billionaire enrepreneur Mark Cuban:

3. Don’t lie to yourself

Even though you have faith in your business, people aren’t going to buy from you automatically. You have to be honest with yourself both about your strengths and your weaknesses.

“All entrepreneurs lie to themselves. We all go through the same process. We tell ourselves, ‘This is the best, everybody loves us, no one is going to not like product.’ Of course that is not true. What I like to tell people is, ’when you have a company, when you are an entrepreneur, you have to figure out how to kick your own a-- before someone else does it for you.

“You have to look at your own company and be brutally honest with yourself and say, ‘What do we do well?’ That’s great. But also be honest and say, ‘What do we not do well? Where are our challenges? And then how can we improve them?’”