Continuing from an earlier post:

Just sharing the entrepreneurial wisdom of billionaire entrepreneur Mark Cuban:  

2. Selling is helping

“Number two: Selling is not convincing. Selling is helping,” says Cuban.

The secret to being a great salesperson is getting to know your customer’s needs and problems and providing them a solution.

“The whole concept of being a great salesperson is not about who can talk the fastest — even though I am talking kinda fast — it’s not about who can talk the most nonsense, it’s about taking the time to understand the needs of the person you are selling to.

“Because if you can’t create a benefit for them, if you can’t show them why your product is going to be better for them and their life than the other options out there or what they were doing before, you are not going to have a company.”