Sunday, July 10, 2022

 My take on a question in Quora:

What's the best book on innovation, and why?

My personal recommendations, not in any particular order :

1) Opportunities: A Handbook of Business Opportunity Search (*), by Dr Edward de Bono;

2) The Innovation Formula: How Organizations Turn Change into Opportunity (*), by Michel Robert;

3) Innovation and Entrepreeurship (*), by Peter F Drucker;

4) 3-2-1 Launch for Startups: Taking Your Idea from Concept to Reality, by Donald Ball;

5) Winning at New Products: Accelerating the Process from Idea to Launch, by Robert Cooper;

6) Launch: The Critical 90 Days from Idea to Market, by Scott Duffy;

7) From Idea to Launch at Internet Speed: How to Identify & Develop Profitable Opportunities, by Catherine Kitcho;

8) The First Mile: A Launch Manual for Getting Great Ideas into Market , by Scott Anthony;

9) The Patron Way: From Fantasy to Fortune - Lessons in Taking Any Business from Idea to Iconic Brand, by Ilana Edelstein;

(*) they are classics, and they are also my perennial personal favourites!

Enjoy your reading exploration and assimilation!

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