My Comments:

Oftentimes, it's not that we fail to see the opportunities.

Drawing intellectual cues from the late creativity maestro Dr Edward de bono: More often than not...

- We can see the opportunity, but cannot see any possible way of evaluating it;

- We can see that it is a worthwhile opportunity, but cannot see how it can be achieved;

- We can see that it is a worthwhile opportunity & even how to achieve it, but nevertheless it is not for us;

- We can see the opportunity, but can also see huge problems with

people, resources & money;

- We can see that it is a worthwhile opportunity, but we have better use of our resources & efforts;

- We can see that it is a worthwhile opportunity, but in our opinion the risks are too great and the rewards are too small;