QUESTIONS TO PONDER ABOUT YOUR STRATEGY

Question 1: Will your strategy beat the market?

Question 2: Does your strategy tap a true source of advantage?

Question 3: Is your strategy granular about where to compete?

Question 4: Does your strategy put you ahead of trends?

Question 5: Does your strategy rest on privileged insights?

Question 6: Does your strategy embrace uncertainty?

Question 7: Does your strategy balance commitment and flexibility?

Question 8: Is your strategy contaminated by bias?

Question 9: Is there conviction to act on your strategy?

Question 10: Have you translated your strategy into an action plan?
 
[Source: McKinsey Quarterly]