TO HAVE ANY HOPE OF ANTICIPATING FUTURE MARKETS...

... and market trends, companies have to become much more innovative in the way they listen to their customers. Each time an answer comes back, they need to ask themselves, 'Does this suggests ways that we can change and deliver more value in the future?' And they need to ask this question about all the four dimensions of value ~ speed, quality, price and convenience.

~ innovation strategist Stephen Shapiro, writing in '24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change';