WAR IN THE BOARDROOM: WHY LEFT-BRAIN MANAGEMENT & RIGHT-BRAIN MARKETING DON'T SEE EYE TO EYE

Here's the link to a fascinating though belated article by marketing strategist Al Ries in the 'Sources of Insight' weblog, which throws some light on the foregoing dilemma.

His end analysis is this:

"... Frankly business needs both: Logical, analytical left brainers to manage the business and intuitive, holistic right brainers to create the new ideas and concepts that will insure future success. For that to happen, both sides need to understand each other better."

[By the way, the foregoing blog post title also happens to be the title of Al Ries' new book, written together with his daughter, Laura Ries.]