FROM DILIP MUKERJEA

"Genius is in-born, may it never be still-born."

"Oysters, irritated by grains of sand, give birth to pearls. Brains, irritated by curiosity, give birth to ideas."

"Brainpower is the bridge to the future; it is what transports you from wishful thinking to willful doing."

"Unless you keep learning & growing, the status quo has no status."
Showing posts with label Idris Mootee. Show all posts
Showing posts with label Idris Mootee. Show all posts

Saturday, August 8, 2009

10 LESSONS OF INNOVATION

Innovation strategist & marketing expert Idris Mootee, writing in his 'Innovation Playground' weblog, shares his experience from the field through his insightful presentation, '10 Lessons of Innovation':

1) A big part of innovation is about selling, not just inventing;

2) Innovation needs brainstorming & brainstorming needs rules;

[IDEO's Rules: Defer judgement; Build on the ideas of others; Only one conversation at a time; Stay focused on the topic; Encourage wild ideas;]

3) Creativity is not innovation. Innovation is built upon creative assets;

4) There is no clear path or clean solutions;

5) Innovation occurs at the intersection of previously unconnected & unrelated planes of thought;

6) Innovation is like fencing. You need to learn to fight like a gentleman;

[Innovation happens when people respect each other but fight crazy over their ideas.]

7) Innovation requires a few grumpy people;

[They are good at finding flaws & better at pulling the plug & stopping organisations from throwing good money on bad stuff.]

8) Innovation requires its own visual verbal lamguage;

[A picture or sketch speaks a thousand words. Thus, a visual journal allows you to think about your ideas from various angles & fosters clarity of thought.]

9) Prototype a lot; fail often & fail early;

10) Money should never come first;

If you have enjoyed reading this piece, I recommend readers to go to this link to read his other piece, 'Use The Next Six Months To Invest In Innovative Capacity & Strategic Agility'.

I like his Spitfire analogy for speed & agility - it reminds me of the great war movie 'Battle of Britain' in the sixties.