"Innovation is executing something real in a different way than has ever worked before.
I emphasize execution because I believe ideas are all in the ether, and nothing under the sun is completely original.
But how you put things together, for what purpose and how it is used, amplified and impacts the people it reaches has the potential to be completely unique.
Real innovation has impact,... "
~ Paul Berry, Founder and CEO of RebelMouse, one of the world's Top 10 Most Innovative Companies in Advertising;