Thursday, August 19, 2010
A RELOOK AT THE TAPESTRY OF CONTENTS: TALEBLAZERS
I have taken the liberty of adapting slightly what Dilip Mukerjea has originally written on the last page i.e. page #168, of his wonderful book, 'Taleblazers: Imagination to Imprint', as follows:
'Taleblazers is the creative affirmation that ‘Beauty lies in the brain of the beholder, and within the hearts of ‘taleweavers’.
The quickest path between one person and another is a tale or story.
Taleblazing has a direct impact on Boosting Your Business by:
* building intelligence;
* enhancing communication;
* developing rapport;
* crafting strategy;
* exercising leadership; and
* igniting entrepreneurship;
You can’t bore people into buying your offerings! Customers don’t just buy products; they buy what these products and services are going to do for them.
Taleblazers teaches you how to think, learn,communicate, and bond, and to sell your brand...via a supercreative platform of taleblazing techniques that arouse interest, build expertise, and close the sale."
He continues on the backcover:
"In a world of bare-knuckle competition, your voice counts: write, publish, and set the fires of innovation ablaze!
This book is about: YOU, the author, writing with authority, expressing your authenticity!"
The foregoing epilogue in the book sums up exactly what I have originally planned to write in this blogpost.
'Taleblazers' is also part of 'The Creative Brain Series', by Dilip Mukerjea. The series comprises: 'Building Brainpower', 'Brain Symphony', 'Surfing the Intellect', & 'Unleashing Genius'.
[All the books in 'The Creative Brain Series' are readily available at most of the Kinokuniya Bookstores. If you encounter acquisition problems, please write to the author at email@example.com.
Alternatively, overseas readers can check out his corporate website.]