INSTEAD OF ASKING WHAT WE DO BEST TODAY...

... we, as managers, should ask, 'What do we need to master today, and what will we need to master in the future, in order to excel on the trajectory of improvement that customers will define as important?'

~ from innovation strategists Clayton Christensen & Michael Raynor, writing in their "disruptive" book, 'The Innovator's Solution: Creating & Sustaining Successful Growth';