Monday, September 7, 2009
INNOVATION AT THE VERGE
In an earlier post, I have talked about 'Ideas Build On Ideas' & I have used futurist Joel Arthur Barker's latest business concept, known as 'Innovation at the Verge', as an illustration.
He explains the 'verge' as "where something & something different meet".
According to him, 'Innovation at the Verge' is when two or more elements that are very different from one another are joined together to create a single idea that solves problems the separate elements could not.
He has also given the example of a forklift that is also a weighing scale.
Yesterday, while hanging out at the Jurong Point shopping mall with my wife, I saw something that caught my eyes immediately, as captured by my digital snapshots in this blogpost.
Bossini, a popular wear apparel maker, has joined forces with & extrapolated the image of the world's largest soup maker & marketer, Campbell's, to create a new series of exciting & sporty wear apparel for young people.
Isn't this innovation at the verge?