"Genius is in-born, may it never be still-born."

"Oysters, irritated by grains of sand, give birth to pearls. Brains, irritated by curiosity, give birth to ideas."

"Brainpower is the bridge to the future; it is what transports you from wishful thinking to willful doing."

"Unless you keep learning & growing, the status quo has no status."

Tuesday, September 1, 2009

CONCEPTUAL SYMBOL, the latest intellectual creation from Dilip Mukerjea

Dilip Mukerjea has been, for quite some time, creating an excellent series of original conceptual symbols. I will take the opportunity to highlight them, probably one by one, in this weblog.

Unlike a conventional graphic symbol, a conceptual symbol is esentially an integral imagery, which captures the essence of a rich story, comprising all the salient elements, for quick communication to a reader, all within a singular picture.

As a strategy tool in communication, it accentuates the axiom of "a picture speaks a thousand words".

In this particular case, the conceptual symbol as introduced embodies the rich story behind "Passiontations", a new project Dilip is now working on to help managers & executives, especially those working in highly-sophisticated technology-driven fields, to become more passionate & enthusiastic in their business presentations.

As I can see, with Dilip's spontaneous concurrence:

- the light-bulbs & the hearts are the "emotionally engaging"/"passion burning" ideas for the customer to sense in the total picture of a businesss presentation;

- the graphs + pie charts = the hardware specs, or more explicitly, the "head logic" behind it all - but, still needed by the customer;

- but, magic wand = an added, "magic-creating"/"desire churning" perspective, from which the customer gets energised, charged up & woo-ed quickly in sensing from a business presentation, which in turn, helps expediting the customer confident buy-in; henceforth, the essence of

As a matter of fact, to stretch the story a little bit further:

- the male image in the imagery can represent a hard-nosed, bottom-line perspective, to address possible questions like: "what's it going to cost me?"/"what's my immediate takeaway from this proposition?";

- the female image in the imagery can represent a softer, gut-feel, intuitive-sensing perspective, to address possible questions like: "what's going to make me feel good?"/"what's so exciting about this proposition?"

Nonetheless, "Passiontations", is likely to end up as the title of a new book by Dilip in the not-too-distant future. It will be the mother of all "effective presentation skills" books.

Please stay tuned!

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